The process to evaluate sponsorship opportunities, which includes both a pre and post evaluation, has been named the Sponsorship Vision. The system rates certain criteria that have been weighted accordingly. 

Criteria include: (a) the revenue opportunities for the company; (b) the ability to integrate the product into the sporting event; © the costs of the sponsorship; (d) the exposure to the company’s target market; (e) the company image enhancement gained from the sponsorship; (f) the company’s competitive advantage gained in the market place through the sponsorship; (g) the hospitality/ entertainment opportunities for the company that are gained through the sponsorship; and (h) the sponsorship opportunity to show the company’s commitment to the community.