There was a time when sponsorship was just another element of marketing and even considered by many to be a "medium" in its own right. Sponsorship now drives a good portion of marketing, including: advertising, promotion, public relations, branding, merchandising and sales. Each of us continues to shape the industry and as it evolves it is our responsibility to uphold its principles and to ensure that it is viewed as a viable and favorable endeavor.  Here are some of the guidelines that we adhere to: Clarity and Accuracy Sponsorship and all related communications should be subject to the principle of clarity and accuracy with respect to all persons and organizations taking part in the sponsorship and to any rights or other privileges granted to the sponsor. Autonomy and self-determination Sponsorship should respect the autonomy and self-determination of the sponsored party in the management of its own activities and properties, provided the sponsored party fulfills the objectives set out in the sponsorship agreement. In particular, where the sponsored party's intellectual or creative properties are part of the sponsorship agreement, the sponsored party's creative freedom should be respected. Imitation and Confusion Sponsors and sponsored parties, as well as other parties involved in a given sponsorship, should avoid imitation of the representation of other sponsorships where such imitation might mislead or generate confusion, even if applied to non-competitive products, companies or events. Parties to the Sponsorship The sponsor should take particular care to safeguard the inherent artistic, cultural, sporting or other content of the sponsored activity or organization and should avoid any abuse of its position which would damage the identity, dignity, or reputation of the sponsored party. The sponsored party should never obscure, deform or impugn the image or trademarks of the sponsor nor should it jeopardize the goodwill or public appreciation these have already earned. The Sponsorship Audience The audience should be clearly informed of the existence of a sponsorship with respect to a particular event, activity, program or person and the sponsor's own message should not deliberately offend the audience's religious, political or social convictions or professional ethics. The foregoing does not imply any restriction on the sponsor to provide support for avant-garde or potentially controversial artistic/cultural activities, nor is the sponsor thereby required or encouraged to exercise censorship over the sponsored party's message. Children and Young People Sponsorship addressed to or likely to influence children and young people should not be framed so as to take advantage of their youth or lack of experience. Furthermore, such sponsorship should not be framed so as to harm children or young people mentally, morally or physically, nor to strain their sense of loyalty vis-à-vis their parents or guardians. Artistic and Historical Objects Sponsorship should never be operated in such a way as to endanger artistic or historical object. Sponsorship which aims to safeguard, restore, or maintain cultural, artistic or historical properties or their diffusion, should respect the public interest related thereto. Multiple Sponsorship Where the activity or event requires or allows several sponsors, the individual contracts and agreements should clearly set out (and inform all sponsors of) the respective rights, limits and obligations of each sponsor. The sponsored party should be aware of the importance of keeping an appropriate balance between the sponsors. In particular, each member of a pool of sponsors should scrupulously respect the defined sponsorship fields and the allotted communication tasks, abstaining from any interference that might unfairly alter the balance between the contribution of each sponsor. The sponsored party should inform any possible future sponsors of any sponsors already a party to the sponsorship. The sponsored party shall not accept a new sponsor without the approval of sponsors who are already contractually parties to the sponsorship. Media Sponsorship The content and scheduling of sponsored programs or themes should not be influenced by the sponsor so as to abrogate the responsibility, autonomy or editorial independence of the medium or program producer. Sponsored programs or themes should be identified as such by display of the sponsor's name and/or logo at the beginning and/or end of the program. Particular care should be taken to ensure that there is no confusion between sponsorship of an event or activity and the mediums transmission of that event or activity. Environmental Sponsorship Both sponsors and sponsored parties should take into consideration the potential environmental impact of the sponsorship when planning, organizing and carrying out the sponsorship activities. Any sponsorship message fully or partially based on a positive (or reduced negative) environmental impact should be substantiated in terms of actual benefits to be obtained.

Contact Doug Collins

(775) 825.1727 [Voice]

Branding -  A sign of identification or personality. A brand is the heart of what a company or organization represents and embodies all of its benefits.             

DM Productions LLC specializes in branding associated with special events and charity organizations.  We regularly work with the American Cancer Society, breast cancer organizations, Special Olympics, the Alzheimer's Association, the Red Cross, Cinco de Mayo, Marathons and other road races, as well as many local art, music and civic organizations. 

We focused on the rebranding of the Nevada Commission for National & Community Services to Nevada Volunteers.

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To  a list of some of the special events we have done, please click here.

u      Branding & Integrated Media Campaigns – No matter what the message you are trying to convey to media or your end user, your company is also developing its brand.  DM Productions LLC has done extensive work branding our clients’ special events, mission statement, logo and trademarks.  Our corporate branding strategy ensures your company develops a strong, reliable image that increases awareness and builds customer loyalty.

•  As a part of building a brand, we study the current state of the market as it pertains to other organizations that may be in this space, and how your company is viewed within that space.

•  Additionally, we research market design standards and analyze your marketing campaign, media campaign and collateral in order to help your company define a winning brand and marketing strategy. 

• In short, a brand is a customer relationship that is defined by all the experiences, messages, promises and performance/quality associated with it.   Marketing on the other hand is the deployment of strategic programs based on business objectives.

• Strong brands enhance the results of marketing programs.  It’s important to position marketing communications programs as a subset of a marketing strategy, which itself are driven by overreaching branding strategy.

• Carefully structured, consistent brand messaging is the thread that connects all levels. This brand messaging should be the springboard for all other programs and promotions. 

• Building your brand image can improve the results of all your marketing programs. Results such as improved media relations, more volunteers, more entities applying for funding, more effective awareness of your programs and a broader public understanding of the programs when delivered in the context of a consistent, integrated brand-building program.