Cinco de Mayo 2003 Reno presented an incredible opportunity to leverage your advertising and marketing budget into a substantial media campaign (currently valued at over $400,000).

For example:

• A $5,000 sponsorship delivered approximately          $80 of media for every $1 spent on the                         Cinco de Mayo Sponsorship.

These media sponsors, which will include television, newspapers, magazines, Internet, and public relations campaigns, are all onboard for Cinco de Mayo Reno 2003. The campaign is also targeted at both English and Spanish speaking audiences.

Lotus Radio - KOZZ - Reno's Classic Rock; Pure Rock 104.5; KHXR - The Mountain; KPTT - Reno's home for ESPN Radio and the Wolfpack; and KHIT - Classic Country are the official radio network for Cinco de Mayo.  With over 200,000 listeners, Lotus Radio knows how to celebrate Cinco de Mayo !  Look for live remotes from downtown Reno.

Radio TriColor - Live remotes and lots of spots for our sponsors on this leading Spanish radio station.

Market Through Culture ... Not Just Through Language

One of Many - One of Few

In our media campaign, our sponsors are encouraged to pick events for sponsorship within Cinco de Mayo Reno. All of the sponsors (Platinum and Founding Sponsor Levels Only) get their logos featured on a video billboard at the end of television advertisements or in a list in our printed advertisements.

Obviously, such a list includes many sponsors.  With separate event sponsorship, our sponsors become one of a few sponsors of an event.  This gives our sponsors much more focus on their products and services and branding not only with Cinco de Mayo but also with specific events ... stages, car shows, family events, business events like the Farmer's Market, or headliner concert events.

Newspapers and Magazines

Reno Gazette-Journal media package with sponsor names/logos - plus event sponsorship including Salsa! and Cinco K - Run/Walk/Roll race.

Ahora Weekly Spanish/English Newspaper – For over 25 years, Ahora has been Reno's leading Spanish Newspaper.  Ahora provided a Show insert full color, full page and ½ page ads plus at least one double-truck of the Event schedule.  Sponsor of the Father & Daughter Dance at Harrah's Plaza on Saturday night.

LaVoz - with circulation from Lake Tahoe, Reno, Winnemucca to Elko, LaVoz is a great newspaper for Spanish readers.

Reno Tahoe Latin Review - full page ads in full color plus and excellent Cinco de Mayo edition.

FOX 11 Television - major media, promotion and production package.  Special Cinco de Mayo Reno packages are available.

Univision - major media package with promotional incentives on this leading Spanish language television station

  Both of these stations as well as Charter Communications can offer great out-of-market values with their affiliates in the Bay Area and other US locations.  Call the sales teams at FOX or at Univision/Radio TriColor for these special promotions.

Charter Communication - media package across many networks including CNN, ESPN, the Food Network and other great cable networks.  Charter Communications is also providing California cable networks including Central Valley (Fresno), North Valley (Redding) and South San Jose (San Jose south to Gilroy).