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Cinco de Mayo Reno
2003 Event Scheduled and Looking for Sponsors
(January 16, 2003 - Reno, Nev.) –
Events for Cinco de Mayo 2003 include headliner entertainment,
downtown stages with regional and local entertainment, dances, a
parade, a 5K run, a health fair, the High/Low car show at the
National Automobile Museum, events with the Nevada Museum of Art and
Sierra Arts, plus food, fun and family festivities. This year the
three-day event takes place on May 2, 3 and 4 beginning Friday and
running through Sunday.
Cinco de Mayo Reno offers a great opportunity to market to this
Hispanic market through sponsorship, our media campaign, cross
promotional opportunities with supermarkets and/or casinos, and
product demonstrations at downtown booths. In the last decade, the
Hispanic population has tripled in the Truckee Meadows. Washoe
County has over 20% Hispanic
population based on the 2000 Census.
Reno, Nevada is the #48 Hispanic Market DMA and the Hispanic
population of the area controls over $1.3 Billion in spending
power. Our media sponsors include FOX 11 Television, KUVR
Television – Azteca America Network, Lotus Radio Group, Charter
Communications, the Reno Gazette Journal, Ahora Newspaper and la
Union Newspapers in Reno and the Bay Area. The media campaign
targets both the English and Spanish speaking audiences.
Sponsors for Cinco
de Mayo Reno 2003 included Nevada Hispanic Services, The City of
Reno, KUVR-TV68 Azteca America, Fox 11 Television, Eldorado Resort &
Casino, The Silver Legacy, Circus Circus, Harrah’s Reno,
Fitzgerald’s, Siena Hotel Spa Casino, Club Cal Neva, Bank of
America, Coors & New West Distributing, Union Newspapers – Bay Area
& Reno, The Reno Gazette Journal and RGJ.com, Ahora Newspaper,
McDonald’s, Pepsi Bottling Company, IGT – International Game
Technology, Showtime Magazine, Champion Chevrolet, Nevada Commission
on Tourism, Charter Communications, Charter Media, and American
Family Insurance.
About Cinco de
Mayo Reno
When: Friday, May
2 through Sunday, May 4, 2003
Where: Downtown Reno
What: Food, fun and family festivities as a Celebration
of Culture
Most events are free. Some headliner events
will be ticketed.
Benefits: Proceeds benefit Nevada Hispanic Services a 501[C]
3 Nonprofit Agency
Contact: DM Productions at 775-770-5006
Website:
www.CincoDeMayoReno.com
About Nevada
Hispanic Services
Proceeds from Cinco de
Mayo Reno
benefit Nevada Hispanic Services, a
501[C]3 Nonprofit Corporation. Nevada Hispanic Services provides
valuable services to the Hispanic community of
Northern Nevada including
educational services, legal resources, health services, youth
programs, childcare services and immigration assistance.
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