Reno-Sparks Chamber of Commerce

Becomes a Founding Sponsor of Cinco de Mayo Reno

 (January 25, 2003 - Reno, Nev.) – Nevada Hispanic Services (NHS) and DM Productions LLC welcome the Reno- Sparks Chamber of Commerce as a Founding Sponsor of Cinco de Mayo Reno.  Last year, more than 100,000 people attended the premier downtown family cultural event that once is co-sponsored by the City of Reno and benefits Nevada Hispanic Services.  It was called by FOX Television the biggest Cinco de Mayo celebration on the West Coast. With more than $450,000 from media sponsors, corporate sponsorships make the most of a company’s marketing dollars. Call 775-825-1727 for details. Sponsorships start at just $500.

The Reno-Sparks Chamber of Commerce is sponsoring the Farmer’s Market within Cinco de Mayo Reno.  The market will be open on Saturday and Sunday, May 3 and 4 with lots of fresh vegetables and fruit for locals to enjoy.

“This is a legacy event for our community,” said Harry York, president of the Reno-Sparks Chamber of Commerce.  “We are pleased to participate in a true multi-cultural event in downtown Reno.  The business community is very interested in partnering with our Hispanic community for more opportunities.”

The Chamber is also celebrating its 100 year birthday in 2003.  And that also makes this event special for chamber members.

“We will be holding our May mixer at 10 North Virginia on Friday, May 2 between 5 p.m. and 7 p.m. in the heart of our Cinco de Mayo Reno celebration,” added York.  “It will give our members a chance to network with other members while enjoying the celebration of culture.”

As a founding sponsor, a special benefit for the Reno-Sparks Chamber of Commerce members, is a 10 percent discount to all those wanting to secure a booth for the event. For information on purchasing a booth, Chamber members should call 775-770-5006 and mention their Chamber membership.

“We want to welcome Chamber members as vendors to Cinco de Mayo Reno. Last year more than 160 vendors set up booths successfully selling everything from crafts to specialty food and drink. This year we’ve added a day allowing vendors additional time to sell.,” Doug Collins, event producer stated. “Great locations are still available. We also offer discounts for non-profit organizations,” Collins added.

Cinco de Mayo Reno has found an additional way of joining the fun by volunteering as a “Cinco Amigo”. For $35 and your time, volunteers are rewarded with a ticket to one of Cinco de Mayo Reno’s premier events and a souvenir T-shirt.  Those interested should call the Cinco de Mayo Reno line, 775-770-5006.

“Our founding sponsors are also eager to participate and make 2003 an even bigger event,” Collins said. “It really is gratifying to see the overwhelming response from the business

community including the Reno Sparks Chamber of Commerce.  Cinco de Mayo Reno 2003 is a great downtown Reno event with the potential to grow into another Hot August Nights.”

Sponsors for Cinco de Mayo Reno include Nevada Hispanic Services, The City of Reno, KUVR-TV68 Azteca America, Fox 11 Television, Eldorado Resort & Casino, The Silver Legacy, Circus Circus, Harrah’s Reno, Fitzgerald’s, Siena Hotel Spa Casino, Club Cal Neva, Bank of America, Coors & New West Distributing, Union Newspapers – Bay Area & Reno, The Reno Gazette Journal and RGJ.com, Ahora Newspaper, McDonald’s, IGT – International Game Technology, Champion Chevrolet, Nevada Commission on Tourism, Charter Communications, Charter Media, the Reno Sparks Chamber of Commerce and American Family Insurance.

About Cinco de Mayo Reno

When:             Friday, May 2 through Sunday, May 4, 2003

Where:         Downtown Reno

What:             Food, fun and family festivities as a Celebration of Culture

                        Most events are free.  Some headliner events will be ticketed.

Benefits:        Proceeds benefit Nevada Hispanic Services a 501[C] 3 Nonprofit Agency

Contact:         DM Productions at 775-770-5006

Website:         www.CincoDeMayoReno.com

Events for Cinco de Mayo 2003 include headliner entertainment, downtown stages with regional and local entertainment, dances, a parade, a 5K run, a health fair, the High/Low car show at the National Automobile Museum, events with the Nevada Museum of Art and Sierra Arts, plus food, fun and family festivities.

Cinco de Mayo Reno offers a great opportunity to market to this Hispanic market through sponsorship, our media campaign, cross promotional opportunities with supermarkets and/or casinos, and product demonstrations at downtown booths. In the last decade, the Hispanic population has tripled in the Truckee Meadows.  Washoe County has over 20% Hispanic population based on the 2000 Census.

Reno, Nevada is the #48 Hispanic Market DMA and the Hispanic population of the area controls over $1.3 Billion in spending power.  Our media sponsors include FOX 11 Television, KUVR Television – Azteca America Network, Charter Communications, the Reno Gazette Journal, Ahora Newspaper and la Union Newspapers in Reno and the Bay Area.  The media campaign targets both the English and Spanish speaking audiences.

Strategic Network Partners assisting DM Productions, LLC in the production of Cinco de Mayo Reno 2003 are SunSpot, Inc., Pink Cadillac Productions, and Prism Design.

About Nevada Hispanic Services

Proceeds from Cinco de Mayo Reno benefit Nevada Hispanic Services, a 501[C]3 Nonprofit Corporation.  Nevada Hispanic Services provides valuable services to the Hispanic community of Northern Nevada including educational services, legal resources, health services, youth programs, childcare services and immigration assistance.

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