Celebraciòn de la Cultura - Founding Sponsors

Over 100,000 people at Cinco de Mayo 2002 !

May 7 -9, 2004

Cinco de Mayo Reno is the biggest Cinco de Mayo celebration on the West Coast ! Over 100,000 people are expected to attend this festival of fun, food & festivities. In Downtown Reno and in other locations in Reno, stages will feature great live music, dance & entertainment. Vendors will feature the culture of Mexico and other Latin countries. Events include a 5K Fun Run, Headliner Concerts, Farmer's Market, Dancing Horse Pavilion and much more. Proceeds benefit Nevada Hispanic Services. In 2004, we will have a great new location in midtown at Shoppers Square, one the very busiest intersections in Reno at S. Virginia and Plumb Lane.

u What is Corporate Sponsorship?

Sponsorship is a negotiated exchange of commercial and marketable benefits.

It is distinct from philanthropy, which involves the unilateral contribution of cash, cash- equivalents, or in-kind goods and services to a charity, with no expectation.

There was a time when sponsorship was just another element of marketing and even considered by many to be a "medium" in its own right.

Sponsorship now drives a good portion of marketing, including: advertising, promotion, public relations, branding, merchandising and sales.

Sponsorship marketing is increasingly one of the more popular and effective methods for companies to reach their target audiences.

Essentially, sponsorship marketing boils down to building strong brand positioning and image, effectively reaching your target audience, stimulating interest, generating sales and rewarding consumer loyalty.

Sponsorship Presentation.

PowerPoint format. Download Here.

Cinco de Mayo Reno 2003 Sponsors

Nevada Hispanic Services, The City of Reno, Reno Sparks Chamber of Commerce, Masterfoods USA, SBC Nevada Bell, Tecate, Dos Equis, Pepsi Bottling Company, Cerveza Sol, Lotus Radio Network, Radio TriColor, Fox 11 Television, Eldorado Resort & Casino, The Silver Legacy, Circus Circus, Harrah’s Reno, Fitzgerald’s, Bank of America, Coors & New West Distributing, Union Newspapers – Bay Area & Reno, The Reno Gazette-Journal and RGJ.com, Ahora Newspaper, McDonald’s, Nevada Air National Guard, IGT, Reno-Tahoe Latin Review, Champion Chevrolet, Nevada Commission on Tourism, Charter Communications, Charter Media, Univision, Cash Plus, Saint Mary's Health Network, RTC Citifare, Scolari's, Sak & Save, Sierra Pacific, Mission Foods, Chevys Fresh Mex, Model Dairy, Great Basin Federal Credit Union, Meridian Gold, Reno Tahoe Today, American Family Insurance, Jose Cuervo, Pfizer Inc. and Club Cal Neva.

Updated:4/25/2003