Celebraciòn de la Cultura

Sponsorship Levels

Sponsorship Presentation.

Cinco de Mayo Reno has a unique sponsorship structure that allows corporate sponsors the opportunity to not only sponsor Cinco de Mayo Reno but also sponsor one or more events within the weekend. These individual events are marketed with special promotions and provide excellent opportunities to position a corporation with an event that fits its corporate image or marketing objectives.

For instance, Bank of America and McDonald’s want to appeal to family demographics and, consequently, sponsor Piñatas ... a great event with Sierra Arts where children made piñatas with Ronald McDonald.

Please contact us to customize your sponsorship and marketing objectives at (775) 825.1727.

Event Sponsorship

We are providing key sponsorship opportunities to sponsor Events within Cinco de Mayo Reno to new corporate sponsors. Benefits for the Event sponsorship may include:

First right of refusal for subsequent years of Cinco de Mayo Reno - Platinum Level only.

Category Exclusivity for the Event at the Platinum Level only.

Sponsor logos/names may be featured in extensive print advertising in the Media Sponsor campaign for newspapers and magazines for Platinum and Gold Levels only.

Sponsor names and/or logos may be featured in television and radio promotions, press releases and media campaign for Platinum, Gold and Silver Levels only.

Sponsor banners (supplied by sponsor) at various event venues for all levels. Other benefits may include tickets to events, hospitality areas and VIP functions.

Event Sponsorship Levels:

Event Platinum - $5,600

Event Gold - $2,800

Event Silver - $1,200

Event Bronze - $ 600

Title Sponsorship

Presenting Sponsor Level - $25,000

Benefit Package

First right of refusal for subsequent years of Cinco de Mayo Reno - multiple year sponsorship is available

Category Exclusivity

Name above the Event Title as: Your Company Presents Cinco de Mayo Reno 2003

Sponsor logos featured in extensive print advertising in the Media Sponsor campaign for all newspapers and magazines

Sponsor names and/or logos prominently featured in television and radio promotions

Sponsor logos/ links on NHS’ website and CincoDeMayoReno.com

Sponsor banners (supplied by sponsor) at various event venues

Sponsor logos and extensive area distribution of posters

Numerous media releases to both local and regional outlets with sponsor name prominently featured

Inkind Sponsorship

Cinco de Mayo Reno has needs of inkind sponsorship which may include tenting, security, accommodations, food service, airline and travel arrangements, and other event services.

Cross Promotional Opportunities

Cinco de Mayo Reno has several great opportunities for cross promotion with end-cap displays in local supermarkets, promotions with our casino partners, and campaigns with other corporate sponsors.

Reno Hispanic Community Demographics

Cinco de Mayo Reno offers a great opportunity to market to this Hispanic market through sponsorship, our media campaign, cross promotional opportunities with supermarkets and/or casinos, and product demonstrations at downtown booths.

In the last decade, the Hispanic population has tripled in the Truckee Meadows. Washoe County has over 20% Hispanic population based on the 2000 Census.

$1.3 Billion in Spending Power

Reno, Nevada is the #48 Hispanic Market DMA and the Hispanic population of the area controls over $1.3 Billion in spending power.

Hispanics have large households with 3.2 members per household. The average Hispanic household income in 2000 was $49,930.

Companies that really want to tap into the growing Hispanic buying power, estimated at $581 billion this year, need to do much more than translate advertising, Hispanic marketing experts said.

Reach Customers in culture ...

... not language

"Companies large and small are recognizing the U.S. Hispanic market represents a huge opportunity," said Leslie Dukker Doty, a senior vice president at MasterCard. "But, you can’t translate into Spanish and expect to reach the Hispanic market. We always try to reach consumers in culture, not language. The payoff for businesses is brand loyalty, which tends to be higher in Hispanics and often overrides any price sensitivity."

"The Hispanic population is the fastest-growing customer segment," said Louis Laguardia, senior vice president of global diversity for Blockbuster. "Designating these stores [such as South Reno Blockbuster] as Hispanic boutiques is just the beginning. Our vision is to one day further this concept and have completely Hispanic standalone stores."

Hispanic Consumers

Real annual wages for U.S. Hispanics grew 16 percent from 1995 to 2000.
Hispanics spent 20 percent of their after-tax income on shelter compared with 17 percent for non-Hispanics. They spent 12 percent on food at home compared with 8 percent for non-Hispanics.
Hispanic teens spent most of their $19 billion on clothing and jewelry.
One-half of Hispanics 16 years of age and older are using the Internet with some frequency.
Hispanic households spend more than most on men’s uniforms, boys’ sweaters, girls’ shirts and blouses, and infant accessories.
Among bilingual Hispanics, Spanish-language commercials are four times more persuasive than English ones.

Sources: Datos 2002, Arizona Hispanic Chamber of Commerce

For sponsorship information, contact:

Douglas Collins

DM Productions LLC

4790 Caughlin Parkway #163

Reno, NV 89509

(775) 825-1727 FAX (775) 851-7735

Email: Doug Collins