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How Do You Tell Your Story?
Our clients have been featured on:
On the Cover!
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ABC Good Morning America
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ABC Nightline
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CNBC PowerLunch
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USA Weekend
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ABC's The View
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CNN Interactive
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CNN
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CBS MarketWatch
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MSN Financial
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Showtime Magazine
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Reno News and Review
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Best Bets Magazine
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Hawaiian Airlines
Magazine
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Via Magazine for AAA
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KOLO NewsChannel
8
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Charter Media
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Planet Hollywood
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AllAboutJazz.com
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The Sacramento Bee
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Ahora Newspaper
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Union Newspapers
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USA Today
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The Wall Street Journal
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ABC The Year in Review
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National Public Radio
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BayBeat with Catt Sandler
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Decor Magazine
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Art Expressions Magazine
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The Los Angeles Times
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Reno Gazette Journal
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Daybreak in San Francisco
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San Jose Mercury News
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The Orange County Register
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LA Magazine
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The New York Times
- Associated Press
Can we help you?
If you have a good story to tell, why not take charge of
your PR campaign?

Contact DM Collins.
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Corporate
Communication
Corporate
communication includes press releases, media campaign, media buying, media
management, investor relations, website design and updates, as well as a
branded look and feel for your company. DM Productions LLC specializes
in excellent communication strategies including:
C a u s e
R e l a t e d M a r k e t i n g
You can
enhance your personal and corporate image by getting involved in community
organizations. Known as passion branding, personal involvement and
corporate contributions allow your employees and customers to understand
what you/your company stands for … what types of community programs you
support. Each of these organizations has regular meetings, special events
and other highly visible opportunities for effective networking.
Political Functions
Political
meetings, fundraisers and the political process are great ways to get
involved in a different circle of influence in our community. Not only are
you able to understand and track important legislation, but you are also in
a position to influence legislation that impacts business in Nevada.
Political allies prove to be very important in many areas including grants,
government contracts, and contract negotiation.
Selling A Dream
No matter
what the product or service you are offering, your company is fulfilling
your customer’s dreams. Remember that point when you feel tentative in a
room of political movers and shakers … or a non-profit fundraiser.
Understand your products and services well enough to develop your own
Sound-byte … a short phrase that succinctly defines your company. If your
customers are really better off with your products or services, then any
professional effort to showcase your company with a prospective client is
justified.
Advertising vs
Public Relations
Public
relations allow editorial treatment of your products and services. In many
cases, you are personally profiled in the PR Release. Typically, the
successfully placed press release is better read and delivers more results
than advertising campaigns. Public relations campaigns tend to be a
fraction of a similarly focused advertising campaign.
Leveraged Marketing Platform
Through
corporate and personal sponsorship, you can leverage a small advertising
budget into a much larger impact --- look at the Founding Sponsors of the
Reno Tahoe PGA Event. Nearly full page advertisements promote the event
itself with careful recognition of the Founding Sponsors in each
advertisement plus the television and radio mentions of sponsors. By
sharing a special event, these sponsors have leveraged their marketing
platform exponentially, many times receiving high multiples of their
investment. Special Olympics’ Celebrity Winterfest 99 raised over $ 350,000
for the charity but delivered over $ 600,000 in advertising, public
relations and promotion reaching several million impressions in California
and Nevada. A $15,000 sponsorship was leveraged into a $ 600,000 marketing
campaign.
By the
year 2003, it is over $ 578 Billion was spent over the Internet in
E-Commerce sales of products and services. If you have not positioned your
company over the Internet for this tremendous opportunity, you are missing
the largest networking opportunity of all.
If you
have not addressed your website design, updated the content, laid the
groundwork for E-Commerce, and developed your marketing platform to include
Internet solutions, you will be left behind as technology drives the sales
of products and services. |
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