In terms of commercial real estate marketing, it’s crucial to put strategies into place which will help you get the most visibility so you can stand out from the crowd. 2018 is a year that will see continued growth and evolution in the CRE markets, and to help you out, Four Walls have put together a list of marketing ideas for real estate that can help you get a leg up on your competitors in this modern digital age.
Keep reading into the following paragraphs to learn a handful of commercial real estate marketing strategies and ideas you can use to stand out so your CRE business is more successful!
1) Create a Responsive Website
Your website should be the very foundation of all your various digital marketing efforts. LoopNet and Google did a joint study which showed nearly 4 out of 5 investors and tenants used the Internet to make purchase and leasing decisions. That means that your website is essential to gaining the brand visibility that acquires prospects and drives up both leases and sales for your business. On top of this, your ability to reach out to and attract even more possible investors, brokers, and tenants will hinge more and more on the actual user experience of your website as displayed on their device of choice.
2) Make Video Content
This is an impressive medium which still isn’t as prevalent as it could be for most CRE businesses in their marketing mix. Not only can making marketing videos open your audience to a whole new interactive medium, one which typically keeps them longer at your website, you’ll also be in a better position to market your properties and showcase your company, particularly as compared to your competition.
3) Make the Most of Search Engine Optimisation Visibility
Be sure that your current real estate website marks off all the right boxes for SEO. The right SEO strategy can wind up generating a tremendous amount of ‘free’ visitors from search engines like Google which generates visibility for your website in terms of related keywords you target. Given the growth in how many possible investors and tenants are turning to online searching in order to research potential properties, it makes no sense to be left out of the game.
4) Run a Google Targeted Ad Campaign
Google AdWords gives you a way to target potential investors and tenants quickly, efficiently, and with scalability. Programmatic advertising means you have the chance to highlight your offers or services in specific spots within search results, or you can also display retargeted ads for anyone visiting either your website or a competitor’s. In short, this is the quickest way to get your offerings in the view of the likeliest prospects.
5) Put Together a Robust Presentation
A high-calibre presentation can prove tremendously effective in communicating both your services and brand story to prospects. However, if you want it to make a truly memorable impression, then needs to be of the utmost quality. Investing in a professional-grade presentation that winds up being engaging with your target audience means you tell a truly compelling story they can’t let go of.
6) Have Professional Images Created
If you want to establish some serious ‘wow’ factor, as many like to say, for your various properties, then you need professional photography done. The photos your property has are much like a first date with interested parties, and you’ll wind up using them in presentations, online, listings, and brochures, among other channels.
7) Blow People Away With Drone Photography
Over the last few years, drone videography and photography have gotten far more affordable and accessible, meaning that real estate marketers have been able to capture gorgeous imagery from the air of their various real estate assets. Think about upgrading your images using HD drone photos so that your marketing materials pack more punch.
8) Be Sure to Nurture Your Various Relationships
The world of commercial real estate, even in the digital age, is still driven by relationships, which is all too easy to forget. Carve out consistent time, be it weekly or monthly, to reconnect with clients. Share all your knowledge, let them have access to your personal network, and use social media like LinkedIn and Twitter to keep in touch.