Catchy. Innovative. Striking.
These are just some of the words that describe animated explainer videos. It’s a novel way of getting your message across to your target market. It is something that you should seriously consider using if you want to grow your business.
Punch In the Numbers
When you have a business, you want to pour your heart and soul into it. You would move mountains just to reach your goals and achieve your business dreams. You want to pitch your business idea to as many people as possible, reach a wider audience, and conquer conversations like there’s no tomorrow.
One of the most creative ways that you can do so is by using animated explainer videos. This is an impactful channel of communication that will surely capture your target audience’s interest. According to a 2018 Forbes article, 95 percent of viewers retain messages after they’ve watched a video rather than reading it in a text.
Aside from being a great source of infotainment material, here are 5 other reasons why you should definitely use animated explainer videos to grow your business:
1. Boost Brand
Marketers are also using video content such animated explainers as a powerful marketing tool to improve trust and loyalty to a brand. Brand awareness is also enhanced by 54 per cent, according to the latest figures shared by the Aberdeen Group.
Animated explainer videos are fantastic vehicles for building your brand. You can masterfully incorporate your brand logos, images, tag lines, and other branding tools within the storyline or visuals. You can even tell your brand story through these videos and show how your brand is relevant to your target market’s lives or lifestyles.
2. Engage Customers
Through a short and sweet video, a quick rundown of your products or services can be communicated in a catchy way. Unlike the traditional means of presenting your business, these kinds of videos are both informative and entertaining.
Since the demand for video content is high, marketers continue to put confidence in explainer videos and other similar video content to fuel user engagement.
3. Conquer Conversion Rates
Marketers who use video content get 66 per cent more qualified leads per year, according to recent data from the Aberdeen Group. In Animoto’s 2016 Social Video Forecast, it 76.5 percent of marketing professionals and SMB owners have seen results after they’ve used video in their marketing efforts.
Following these, there’s a greater probability on converting these leads to sales. Explainer videos, with their informative content done in an entertaining way, have better chances of giving good ROI. Having an animated video on your website’s landing page, for example, can give you as much as 80 percent chance of increasing your conversion.
4. Spike SEO Rankings
Animated videos continue to go through explosive growth thanks to the amount of time people spend watching videos on the Internet. The Google algorithm for search rankings considers this time spent watching videos on websites.
You can use explainer videos to boost your search engine optimisation rankings to make your brand or company more accessible and visible to both your current and potential clients.
5. Expand Reach
According to 2018 statistics, there are around 60% of Australian Internet users who watch online videos every day. When you take this into consideration, your explainer video, when used online, also has the possibility of reaching this many people.
Using animated explainer videos to expound about your products or services can help spread the word about your business. By using various channels, especially social media, you can “talk” to a wider range of people and promote your brand.
Video spells Victory
For your business to thrive in the 21st century, you can certainly use the aid of animated explained videos and amp up the volume of your brand. Just make sure that you entrust the production and execution of this video to a team of professionals. A thorough understanding of your goals and bottom line combined with the creative and strategic minds of the video production team, you can surely claim victory through the use of explainer videos.
Anthony Lam is the founder of Punchy Digital Media; a creative agency that helps organisations grows using animated videos and creative visual content. Punchy has a team across Australia and Asia and has worked with clients such as Apple, Westpac and the Australian Government, running campaigns and reaching millions of people.