Were you aware that increasing brand exposure is as simple as targeting your audience?
Many businesses struggle with developing a brand because they’re unsure of how to attract customers. However, if you already know who your target audience is, all you need to do is implement a few strategies to engage with them.
Promoting a brand doesn’t revolve around blasting customers with advertisements. While an ad campaign can help you build brand awareness, you should also be providing useful things.
To help you start promoting a brand as quickly as possible, we’ll go over several simple strategies you can use.
Here are 6 effective ways to increase brand exposure!
- Provide Branded Office Supplies
One of the most effective ways to increase brand exposure is to provide branded office supplies to customers. Whether they purchase other products or see you at an event, you should hand out things like pens and other supplies that have your brand on them.
The best part about using office supplies to spread brand awareness is that they remind customers of your brand whenever they use them. They’re also things that people often share with others, so you can expect your brand to spread by word-of-mouth without having to spend more money.
- Sell Branded T-Shirts
T-shirts are also effective when building a brand because they act as portable advertisements. Since you can wear t-shirts anywhere, they’re often a better alternative to things like posters and billboards.
All you must do is come up with a sleek company shirt design to ensure that others notice them. Providing that your shirts are stylish and don’t scream “advertisement,” customers will also buy them. This will not only help you build a brand, but it’ll also help you earn extra income.
- Advertise on Social Media
When developing a brand, many people flock to social media because over 4.3 billion people actively use it. This allows smaller companies to reach their target audience without having to go to several platforms.
For example, instead of advertising on various websites, you can launch an ad campaign on a website like Facebook. This allows you to target your audience while also saving money.
Social media ad campaigns are often more effective than other forms of digital marketing because you can use filters to narrow down who will see the ads. You can choose the age, location, gender, and more to specify who your audience is, preventing you from wasting money on ads that don’t engage anyone.
- Sponsor Influencers
Essentially another form of social media advertising, sponsoring influencers is highly effective when you’d like to target a younger audience.
Influencer sponsorships have become popular over the past several years because it allows businesses to target the influencers’ audiences directly. For example, if you run a supplement company, you can pay for a sponsorship with an influencer like Yanet Garcia, who regularly posts fitness content.
Unlike a typical social media ad campaign, sponsorships typically come with flat rates. You can pay someone to post an image or video on Instagram with your products one time and see massive growth.
One effective strategy that many brands are doing is providing discount codes on sponsored posts. If you were to pay Yanet Garcia for a sponsored post, you could offer a unique 10% discount to find out how many people came from it. From there, you can improve your marketing strategy to attract more customers.
- Create a Blog
Whether you’re advertising on social media platforms or other websites, creating a blog is crucial if you’d like to redirect customers to your site.
With a blog, you can provide your audience with a plethora of information about your company and its products or services. No matter what you offer, providing useful information to your audience for free will encourage them to continue visiting your site.
Your blog can cover anything, but it’s best to focus on things that’ll help your target audience. For example, a fitness company can create a blog about healthy food and exercise.
As customers read more on your blog, they’ll feel more confident buying things from you. A blog essentially lets customers know that you understand the things you’re talking about.
- Understand Your Audience
Brand trust is hard to build if you don’t understand your audience, which doesn’t take much. Understanding your audience will help you come up with new things that they’ll enjoy, which will drive more sales.
Social media is a great place to learn more about your audience because you can actively engage with them from your pages. Try asking customers about what they’d like to see from your company and why.
From there, you should come up with a few things and see if the customers approve of them. For example, you can launch a smaller line of products and see how well they’re received. The more often you do things like this, the easier it’ll be to understand what your audience’s needs are.
Start Increasing Brand Exposure with These Strategies
It doesn’t matter what kind of company you have, you will benefit from using these strategies if you implement them soon. Increasing brand exposure is all about advertising effectively and connecting with your audience, so come up with a business plan to do just that.
Before jumping into anything, start thinking about some basic branded products to offer. Selling t-shirts and office supplies is a great start, you’ll just need to design something that people will enjoy. After that, you can implement other strategies to help you bring things together.
To learn more about brand exposure, check out our other articles!
