Writing articles and maintaining a blog can be a lot of fun. It’s a bit like the modern version of old-fashioned journaling, allowing you to express your feelings and share information. However, it isn’t going to be nearly as much fun as it should be if no one reads your blog.
Having great content is the first step to making sure people actually want to read your articles, but it isn’t the only thing you have to focus on if you want to increase your readership.
Here are five ways you can get more people to read your blog articles.
Enable Push Notifications
One quick and easy way to get more people to read each of the articles on your blog is to enable push notifications. What exactly is a push notification? And how is it different than sending a text message?
BuildFire says, “When you swipe to open a push notification, it will have the same effect as a text message. A text message will bring you to your messaging app, while a push notification will bring the user to whatever app sent the message.”
The difference is important because many people view text messages from numbers they don’t know as spam. They don’t feel the same way about push notifications.
Mobile push notifications require you to have a mobile app, but you can still enable them if you don’t have one. Push notifications can be enabled in internet browsers too!
Use SEO in Your Content
You have to create high-value content that people actually want to read if you want your blog to be successful, but getting more readers also means making sure you’re searchable in search engines, like Google.
That means optimizing your content using SEO techniques.
A few search engine optimization techniques you can try include:
- Using a keyword in the first heading
- Using keywords organically throughout the content
- Using keywords in title tags and alt tags
- Including keywords in metadata
- Including relevant, high-value links throughout the content
Promote Your Articles on Social Media
If you want people to read your articles, they have to know they exist! One way to do that is to make sure your content shows up on the search results page of search engines, but another way is to promote your content directly to potential readers.
Email newsletters can help, but they only allow you to reach out to current readers. Social media allows you to reach out to people who may not know your blog exists, making them a great resource for promoting your latest article.
Ideas for promoting your blog on social media include:
- Linking to your latest blog on Facebook
- Linking to your article on Twitter with hashtags
- Posting professional articles on LinkedIn
- Creating a pin for your article on Pinterest
Once posted, encourage people to leave comments about the article, or discuss relevant topics. The more you interact, the more likely people will be to go take a look!
Content is king when it comes to your articles, which means creating high-quality, SEO-friendly content on your website and teasing it on social media. But, there are other things you need to keep in mind.
If you want people to return to your blog to read new articles, they have to know that you post often. That means creating a blog schedule that works for you.
There is no hard and fast rule for how often you should post. Just keep it consistent and readers will know when to check back to see new content.
Comment on Other Blogs
Your blog shouldn’t be the only place you can be found on the internet. Having a social media presence isn’t enough either. If you really want to boost the number of people who read the articles on your blog, you need to comment on other blogs.
Commenting on other blogs can provide your blog with benefits that include:
- Grabbing the attention of a new audience
- Getting quality backlinks to point to your blog
- Boosting your search engine ranking
Commenting on other blogs also enables you to build relationships with other bloggers who can not only provide you with new readers, but they can also provide you with advice and insider connections to build your blog even more.
Don’t just post your latest article and hope for the best. With a little effort using the tips on this list, you can increase the number of people who read your articles, and in turn, increase the success of your blog!