Did you know in the U.S. alone, companies spent a combined $100 billion on online ads in 2018?
Based on the numbers, it’s safe to say advertising online is an effective technique. If you’re in the process of growing your business and want to learn more about online advertising, you came to the right place.
Read on to learn how to take online advertisements to the next level.
1. Take Advantage of Search Engines
If you want to take your online advertising to the next level, you should consider search engine advertising. Search engine advertising works by putting your website on the top of the search engine results when people search for the right keywords.
While viewers will know that it’s an ad, it will create more exposure for your website. For the most part, search engine advertising is pay per click (PPC). Search engines will only charge you whenever someone clicks on your site.
2. Social Media Advertising
Advertising on social media is another powerful advertising tool that will allow you to extend your reach. Most social media platforms, such as Facebook, Instagram, YouTube, Twitter, and LinkedIn, offer paid ads.
Social media ads are an effective tool because you have more control over who your target audience is. You have the option of setting certain metrics such as location, age, and other metrics. Only the people interested in your content will see your ads, which makes it more effective.
3. Going Back Banners
If you know the basics of online advertising, then you are probably familiar with banner ads. Banner ads have been around for as long as internet advertisement has been popular.
Although this form of advertising has been around for a long time, it’s still quite effective. Banner ads consist of placing advertisements for different sizes in strategic places on a website.
While this ad is effective, sometimes people don’t pay attention to them when they become too saturated on a website.
To learn more about banners, rtb meaning, and display ads, check this out.
4. Pop-Up Advertising
Although not everyone loves pop-up advertising, it’s still a powerful online ad tool. Pop-up ads are mostly used to encourage website visitors to subscribe or entice them to put in their email to receive a discount.
For example, you can add a pop-up ad to encourage your visitors to enter their email address in exchange for a 20% discount.
5. Email Marketing
Going off the previous point, once you get enough email subscribers, you can launch an email marketing campaign. The purpose of email marketing is to stay in touch with your subscribers by sending them the latest offers right to their inbox. With the help of email tools and services, you can save time, automate follow-ups, efficiently organize your outreach, create your email list, check an email and convert more to improve the delivery rate of your campaigns.
For example, you can send them weekly emails with the latest news and offers they have to go check out.
Are You Ready to Create Successful Online Advertisements?
Now that you know about online advertisements, you’re ready to take your marketing campaign to the next level.
If you want to take your advertisement to the next level, you should try banner ads, email marketing, social media, and search engine advertising.
If you enjoyed this article and would like to learn more, check out the rest of our blog.